pple's tagline for the iPhone 6S is 'the only thing that's changed is everything', highlighting that the brand knows this is a phone that looks an awful lot like 2014's model.
It makes sense that Apple would try its hardest to show that, despite the handset looking identical to the iPhone 6, there have been loads of changes under the hood that make this an attractive phone in its own right.
The chassis is stronger, the camera sharper – with a new Harry Potter-esque way of capturing your snaps – and there's even a completely new way of interacting with the screen. On paper, it's an impressive upgrade.
See the iPhone 6S in action in our video review:
But when it looks identical to the iPhone 6, people will be desperate to know if the iPhone 6S is enough of an upgrade to justify the price. While the upgrades seem great, is it worth going all the way up to the iPhone 6S, or would the 6 do?
In terms of raw price, we're in a weird situation now. Samsung and the rest of the Android crew have been slowly ratcheting up the price of their high-end phones to the point where they're actually eclipsing the iPhone 6S at launch.
While Apple put its phone into a market where the Galaxy S6 was significantly cheaper there are new boys on the block in the for of the Galaxy S7, LG G5 andHTC 10. Either way, the iPhone 6S has a lot to live up to.
In the UK you'll likely have to part with between £50 and £100 upfront to get the phone for £36-£38 per month (if you want a decent slug of data and minutes) with the 6S starting at £539 (US$649, AU$1,079) for the 16GB model, £619 (US$749, AU$1,229) for the 64GB model and £699 (US$849, AU$1,379) for 128GB.
The issue Apple is trying to solve with the iPhone 6S (and the 6S Plus) is how it can convince users, especially in a market saturated with really rather brilliant smartphones, that the 'S' variant of the impressive iPhone 6 is a worthy phone to upgrade to in its own right.
When something is so visually similar, the onus is on the brand to show that the upgrades are really worth the extra cash.
Even if Apple keeps users within its own ecosystem there's every chance they'll look at the iPhone 6, which is now much cheaper – so it needs to make sure things like a stronger chassis, animated photos and a new pressable screen are worth the extra outlay when both phones will still work perfectly well in a couple of years' time.
Design
You've probably already heard, but the iPhone 6S is almost identical to the 6 in every way when it comes to the chassis. There are some very subtle differences, such as a slightly thicker frame and a little more heft, but it's so slight that I kept getting the two mixed up when doing side by side comparisons.
All cases fit both phones just fine too so, apart from a small S logo on the back of the phone, nobody is going to notice you've got the latest iPhone.
But there will be lots of you upgrading from the iPhone 5S, and in that case you'll need to be ready for a really big design change. The metallic chassis feels really nice in the hand, with a ceramic-like feeling on the outside (although if it's anything like the 6 then this can scuff over time if you keep it in a pocket with keys, so you'll need to think about the kind of case you'll want to keep it safe).
If you're not ready to take the leap to the new, bigger form factor, Apple has the new iPhone SE to satisfy your 4-inch cravings.
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